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[Solved] IT430 Assignment 3 Spring 2020  

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06/08/2020 9:43 pm  

IT430 E-Commerce Assignment 3 Solution & Discussion Spring 2020


IT430 Assignment 3 Solution Idea:

 

Suppose you are a RGE Officer (Revenue Generation Expert) working in a renowned consultancy & online marketing company. Based on the material you have learnt in this course, you are required to identify the Revenue Model for the following E-businesses:

Gmail or Hotmail portal provides useful information and a search engine free of cost, but earns revenue through advertisements on its portal web site to bear the operational cost. Which e-business revenue model will be implemented here?

 

Answer:

In this case Advertising –Supported Revenue Model will be implemented here because in this model service/information is provided free of any charge to certain audience and the advertising revenue is sufficient to support the operation of the business and its cost.

For Example:

Yahoo portal provides useful information and a search engine free of cost, but earns revenue through advertisements on its portal web site to bear the operational cost.

Suppose in case of certain online newspapers, a customer has to pay subscription fee for certain services/information whereas some services are free of charge as they are supported by advertising. Which e-business revenue model does it follow?

 

Answer: 

In this case Advertising– Subscription Mixed Revenue Model will be implemented here because in this type, subscribers pay a fee and accept some level of advertising, the subscribers are subjected to much less advertising than they are on advertising supported sites.

For Example:

In case of certain online newspapers, magazines, a customer has to pay subscription fee for certain service while some services are free of charge as they are supported by advertising,

 

Assume that the website https://link.springer.com or https://www.ieee.org provides the information services like online journals, conference papers, libraries etc. Which e-business revenue model does it follow?

 

Answer:

According to this scenario Digital Content Revenue Model will be implemented here, because Online journals, newspapers, conference papers, libraries fall under this category. in Digital Content Revenue Model, you offer content to the website visitor who then agrees to pay you a subscription fee for ongoing access to that content.

For Example:

Digital Content can be in the form of online streaming video or digital news, online journals services, or anything else of value to the website visitor.

Daraz online shopping website is offering services for which they charge a fee based on the number or size of Transactions they process. The business provides information to the customers which is required to complete a transaction and revenue is purely earned on that basis. Identify e-business revenue model to be implemented here.

Answer:

According to this scenario   Fee-for-Transaction Revenue Model will be implemented here because the revenue is generated through transaction fees by the customer paying a fee for a transaction to the operator of a platform.

For Example:

Online travel agents receive a fee for facilitating a transaction that includes the making of travel arrangement for their clients, as well as, advising them about lodging, transportation etc.

Virtual University of Pakistan is offering online education at your door step. Every enrolled student can contact with subject supervisor or subject specialist through online application of Learning Management System (LMS). Which e-business revenue model will be implemented here?

Answer:

In this case Solution:   Fee-for-Service Revenue Model will be implemented here because in this type, a virtual community, or online community, is quite simply a method of meeting and interacting with people through the internet. All of these virtual communities can be useful in different ways. One way a chat room could be used in this application is to provide assistance to subtribes or to encourage a potential subscriber to take the final step in signing up (Enrollment).

For Example:

This revenue model is also service-based but instead of charging based on the size of a transaction, companies charge based on the value of the service. Some examples that make use of this model are professional service such as accounting and legal consultancy, supervisor, specialist, streaming video service and online gaming.

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