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[Solved] MCM501 Assignment 1 Fall 2021

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MCM501 Assignment 1 Fall 2021 solution idea:


  1. The First C: Comprehension          Marks-4
  • The main idea/ communicated message in the advertisement.

Answer: Advertiser wants to communicate to their target audience. Its goal is to convince people to perform a certain action, such as registering, purchasing something, or making a reservation.

  • What did you comprehend (get) from the message?

Answer: Most people in our experience, feel the same way— that the number one problem they have in their organization is lack of communication skills.


  1. The Second C: Connection                                                  Marks-4
  • Did the communicated message made any connection with you? Give logical reasons.

Answer: Communication is the conveying of messages by exchanging thoughts or information via speech, visuals, signals, writing, or behavior. Communication requires a sender, a message, and a recipient, although the receiver may not be present or aware of the sender’s intent to communicate at the time of communication. Communication requires that the communicating parties share some area of commonality. The communication process is complete once the receiver has understood the message of the sender.

  • Give two suggestions on increasing the connection in the advertisement.


  1. Establish a cross-department workflow. ...
  2. Work with your audience in mind. ...
  3. Know your customers. ...


  1. The Third C: Credibility                                                               Marks-4
  • As a customer, do you find the advertisement credible? Give reasons.


The findings of this study suggest that advertising credibility is based on terms like accurate, caring, competent, complete, convincing, ethical, honest, impressing, reliable and warranted.

  • What method has the advertiser used to enhance credibility of the communicated

Answer: Companies use many different forms of media to communicate sales promotions, such as printed materials like posters, coupons, direct mail pieces and billboards, radio and television ads, digital media (like text messages), email, websites, social media, and so forth.


  1. The Fourth C: Contagiousness    Marks-3
  • As a customer, do you find the communicated message contagious (worth spreading)?
    Give logical reasons.

What is the best way of communicating your message to your target audience? You can start conversations with your target audience by posting content they would be interested in, asking them questions, replying to their comments and more.


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